Comments on: Shotgun Communication

By: The Mashstream Projects | Mashstream

The Mashstream Projects | Mashstream — Sat, 30 Jan 2010 19:23:44 +0000

[...] platform. Factors: Currently, sales engineers, implementers, and customers wade through shotgun communication from software companies or write their own content for usage of disparate management tools. During [...]

By: Trackback Submitter

Trackback Submitter — Sat, 05 Dec 2009 17:07:40 +0000

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By: Evolving as a Content Strategist | Mashstream

Evolving as a Content Strategist | Mashstream — Mon, 30 Nov 2009 23:07:25 +0000

[...] today. And somewhere along the line the executive will question the costs and overlapping effort of shotgun communication that occurs each time a product or service is [...]

By: Meshing Information and Mashing Functionality | Mashstream

Meshing Information and Mashing Functionality | Mashstream — Tue, 24 Nov 2009 21:32:46 +0000

[...] Shotgun communication. Companies wrestle with all of their diverse content when releasing products and service from the different R&D, technical support, marketing, and writing teams in individual silos. All of this overlapping information needs to be brought together to identify cost savings and get the right information in front of the various types of customers (prospective customers, customers needing best practices, upsell customers, internal employees, et al). Example: See my posting on this issue and an example of shotgun communication. [...]

By: The Myth of Single-Source Authoring | Mashstream

The Myth of Single-Source Authoring | Mashstream — Thu, 19 Nov 2009 04:56:45 +0000

[...] teams rather than the outside-in best practices and innovative uses needed by the customer. See Shotgun Communication for an in-depth view of corporate information problems and [...]

By: About Mashups and Linked Data | Mashstream

About Mashups and Linked Data | Mashstream — Tue, 17 Nov 2009 02:04:17 +0000

[...] Shotgun Communication: Haphazard information distribution from disparate and insulated teams within an organization makes it hard for the customer to find usable knowledge. [...]